What’s the difference between online and offline marketing?
Online marketing is a powerful way to build awareness and reach a large audience, but face-to-face marketing creates something digital channels cannot replicate: genuine human connection.
At YIC Strategies, we specialise in face-to-face customer acquisition, helping our clients create meaningful conversations that turn interest into action. By connecting brands directly with their customers, we can build trust, create memorable experiences, and deliver measurable results.
Is this a commission-only role?
Our entry-level opportunities operate on a day-rate model with the opportunity to earn uncapped commission based on performance.
We believe people should be rewarded for the results they achieve, which is why our commission structure gives high performers the opportunity to increase their earnings. At the same time, we understand that starting a new career can feel daunting, so our day-rate model provides an additional level of security while you develop your skills and confidence.
Is sales experience required?
Not at all. Previous sales experience is not a requirement for joining YIC Strategies.
We take pride in our training and development programme and provide the coaching, guidance, and practical experience needed to succeed. What matters most to us is your attitude, willingness to learn, and commitment to your own development.
What kind of training is provided?
Our training combines theory, hands-on experience, coaching, and one-to-one mentorship.
From your first day, you’ll receive guidance from experienced members of the team while developing the practical skills needed to succeed. Mornings typically focus on training, workshops, goal setting, and developing your understanding of the industry, while afternoons provide the opportunity to put that knowledge into practice through face-to-face customer interactions.
We believe the best way to learn is by doing, which is why you’ll gain real-world experience from the beginning with the support of your team around you.
What does a typical day look like?
Every day is different, and your routine will develop as you progress through the business.
For our entry-level team, mornings are focused on development and preparation, including training, workshops, meetings, goal setting, key performance indicators, and planning for the day ahead.
Afternoons are where you put that preparation into practice, working directly with customers through face-to-face sales and marketing. As you progress into leadership, your responsibilities will evolve to include coaching, team development, recruitment, and performance management.
Are there opportunities for progression?
Absolutely. Career progression is one of the biggest parts of what we do.
Our long-term ambition is to expand across major markets throughout the United Kingdom and into international territories. As the business grows, we’re looking for ambitious individuals who want to grow with it and take on greater responsibility.
Progression at YIC Strategies is performance-based, meaning those who demonstrate the right attitude, commitment, and ability can progress into leadership and management opportunities.
What do you look for in a candidate?
Experience is only one part of the picture, and it’s certainly not the most important thing we look for.
We’re interested in people who are ambitious, reliable, motivated, and genuinely willing to learn. A strong work ethic, positive attitude, good communication skills, and a commitment to personal development can take you a long way.
You don’t need to have everything figured out before you join us. We’re looking for people with the potential and determination to develop.
How do you celebrate success and recognise achievements?
We believe hard work deserves to be recognised.
From individual achievements and promotions to team celebrations and wider company events, we make a point of recognising the people who contribute to our success. We also offer a range of incentives, which can include international travel, bonuses, vouchers, event tickets, and other rewards.
For us, recognition isn’t simply about rewarding results. It’s about creating an environment where people feel valued and motivated to keep progressing.
How would you describe the company culture and work environment?
Our culture is positive, ambitious, and people-focused.
We want everyone to feel supported, valued, and motivated to achieve their goals. Our team is made up of individuals with different backgrounds, personalities, and experiences, but we’re united by a shared commitment to learning, improving, and succeeding together.
We celebrate individual achievements while recognising that our biggest successes are achieved as a team. Whether it’s reaching a personal goal, earning a promotion, or achieving a wider company milestone, there’s always a reason to celebrate.
What are the company’s goals for the future?
We have ambitious plans for the future and want to continue expanding both nationally and internationally.
Our focus is on establishing a strong presence across major UK markets before taking our model into international territories. As we grow, we’ll continue developing the relationships we’ve built with our existing clients while creating new partnerships and exploring opportunities across new markets and industries.
Our growth also creates opportunities for our people. As the business expands, so does the need for new leaders to help shape the next stage of YIC Strategies.
Why don’t you publicly show the names of the clients you work with?
Many of our client partnerships operate under confidentiality or non-disclosure agreements, which means we’re unable to publicly share their names or details.
We respect the trust our clients place in us and believe that discretion is an important part of building long-term partnerships. In many cases, the strategies and approaches we develop give our clients a competitive advantage, so protecting that information is just as important to us as delivering the results.
For us, strong partnerships are built on trust, and that includes knowing when to keep our clients’ information private.
YIC Strategies 